Saturday, April 17, 2010

808

I am pleased to announce that after months of deliberations, we finally came up with a great name and logo for our soap: 808! Not only did we like the sound and look of "808" (it's symmetrical and we have a really cool font), but we liked the idea of having a number - something that doesn't have other associations with it.

It doesn't seem like finding a name would be a hard thing but we really struggled with it. I don't think either of us knew what a long process it would be. Many thanks to our good friend and awesome graphic designer M. who put much of her time, creativity, and love into it. :) Oh, and in case you were wondering the significance of "808," it is the address of my soap partner and dear friend E. - that house is where all the magic happens!

3 comments:

  1. yup, s'cool. i like that you're using a lowercase 'o' in place of a zero. i do that a lot, too. especially with the georgia font. what font did you go with?

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  2. actually...that isn't exactly how it looks, that's just how the font on blogger is. the one we chose is, well, thicker. and the zero has a strike through the middle. i'll see if i can get a pdf of it and put it on here since it is hard to describe.

    glad you like it though!

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  3. I love the name!! I can appreciate just how difficult it is to come up with one that is just right. Congratulations on your decision.

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